Initial Contact

First Response (12-24 hours)

Acknowledge inquiry and set expectations

Subject: Re: Your Custom Apparel Request - [Company Name]
Hi [Name], Thank you for reaching out to Northwest Custom Apparel! I'm excited to help with your [specific request]. I've reviewed your requirements for [quantity] [garment type] with [decoration type], and I have some great options for you. Next steps: ✓ I'll prepare a digital mock-up using your logo ✓ You'll receive pricing options within 24 hours ✓ We can schedule a quick call to discuss specifics Quick question: Do you have a preferred garment brand, or would you like recommendations? Best regards, [Your Name] Northwest Custom Apparel 253-922-5793
Follow-Up

Mock-up Ready

Send when design proof is complete

Subject: Your Custom Design is Ready! - [Company Name]
Hi [Name], Great news! I've created a mock-up of your custom [product] – check it out! [Attach mock-up image] Here's what I've prepared: • [Garment description and color] • [Decoration method and location] • [Special features] Pricing for [quantity] pieces: • Option 1: $[price] per piece - Standard delivery • Option 2: $[price] per piece - Rush delivery • Bulk discount available for 72+ pieces The mock-up can be adjusted – different colors, placement, or styles are no problem. Would you prefer a quick call to review, or should I send additional options? [Your Name] P.S. Free shipping on orders over $500!
Follow-Up

After Phone Call

Summary email after phone discussion

Subject: Great talking with you! Next steps for [Company Name]
Hi [Name], Thanks for taking the time to discuss your custom apparel needs today! As we discussed: • [Quantity] [Product type] for your [event/team] • [Specific requirements mentioned] • Timeline: Delivery by [date] • Budget range: $[amount] Action items: □ I'll send revised mock-ups with [changes discussed] □ Price comparison for [options discussed] □ Sample availability for [product] I'll have everything to you by [day/time]. Feel free to call me directly at 253-922-5793 with any questions! [Your Name]
Nurturing

Educational Content

Share valuable tips and insights

Subject: 3 Tips for Perfect Company Apparel - [Company Name]
Hi [Name], While you're considering your custom apparel options, here are some industry insights: 1. **Fabric Matters for Your Industry** - Construction: Carhartt durables last 3x longer - Office: Moisture-wicking polos for comfort - Events: Tri-blend tees for softness 2. **Logo Placement Best Practices** - Left chest: Professional standard - Full back: Maximum visibility - Sleeve: Modern, subtle branding 3. **Color Psychology** - Consistent brand colors increase recognition by 80% Here's how we helped [Similar Company]: [Link to case study] Still happy to discuss your [specific request] whenever you're ready! [Your Name]
Closing

Limited Time Offer

Create urgency with special pricing

Subject: 🎁 Special Offer Expires Friday - [Company Name]
Hi [Name], I wanted to make sure you saw the mock-up for your [product request]. To help with your decision, I've secured a special offer: **This Week Only:** • 10% off orders placed by Friday • FREE shipping (normally $50-75) • FREE logo digitizing ($75 value) • Total savings: Up to $200 Your price: Just $[price] per piece Plus, we can still meet your [timeline/event date]. Want to lock in these savings? Reply with "YES" and I'll send the official quote. [Your Name] P.S. This offer expires Friday at 5 PM.
Closing

Break-up Email

Final attempt before archiving lead

Subject: Should I close your file? - [Company Name]
Hi [Name], I haven't heard back about your custom [product] request, so checking in one last time. I understand priorities change. You might be: • Gathering approvals • Waiting on budget • Exploring options • Just busy If you'd like me to: → Check back next month → Send different options → Adjust pricing → Close your file Just let me know with a quick reply. Otherwise, I'll keep your mock-up on file for when you're ready. Thanks for considering Northwest Custom Apparel! [Your Name] P.S. Your quote remains valid for 30 days.
Industry-Specific

Construction Companies

Tailored for construction firms

Subject: Durable Workwear for [Company Name] Crews
Hi [Name], I specialize in outfitting construction crews with durable, professional workwear. For companies like yours, I recommend: **Carhartt Options:** • Duck Canvas Jackets - withstand tough conditions • Moisture-wicking polos - summer comfort • Hi-vis safety options available **Why contractors choose us:** ✓ Reinforced embroidery for durability ✓ No minimum reorders for crew additions ✓ 48-hour rush available for new hires ✓ Volume discounts for 24+ pieces Recent project: Outfitted ABC Construction with 150 embroidered Carhartt jackets. Can I show you some options for your crew? [Your Name] Safety-compliant decoration specialist
Industry-Specific

Schools & Education

For school districts and educators

Subject: Spirit Wear Options for [School Name]
Hi [Name], Thank you for considering us for [School Name]'s apparel needs! We specialize in school orders with: **Popular Options:** • Spirit wear for students/parents • Staff polos with school logo • Team uniforms and warm-ups • Graduation/event shirts **School-Friendly Features:** ✓ Online stores for easy parent ordering ✓ Fundraising options (you keep 15-20%) ✓ No setup fees for repeat orders ✓ PO/Net 30 terms available We currently serve 12 local districts including [nearby schools]. Would you like to see samples from other schools we've worked with? [Your Name] Education Partner Specialist
Industry-Specific

Healthcare & Medical

For medical facilities and practices

Subject: Professional Medical Apparel for [Facility Name]
Hi [Name], We understand the unique apparel needs of healthcare facilities. **Healthcare Solutions:** • Embroidered scrubs with name/title • Professional lab coats • Soft-touch patient comfort wear • Antimicrobial fabric options **Why medical facilities choose us:** ✓ HIPAA-compliant ordering process ✓ Individual personalization ✓ Consistent colors across orders ✓ Quick turnaround for new staff We proudly serve [Local Hospital] and several medical practices in the area. Can we discuss your facility's specific needs? [Your Name] Healthcare Apparel Specialist
Industry-Specific

Events & Trade Shows

For event organizers and exhibitors

Subject: Stand Out at [Event Name] - Custom Apparel
Hi [Name], With [Event Name] approaching, let's make sure your team looks professional and unified. **Event Apparel Solutions:** • Matching staff polos/shirts • Giveaway items for booth visitors • VIP/attendee gift options • Rush delivery available **Trade Show Success Package:** ✓ 24 staff polos with logo ✓ 200 giveaway t-shirts ✓ Booth display banner Bundle price: $[amount] (save 15%) Timeline: 5-7 business days for production Rush: 48-hour turnaround available Previous events: Microsoft Summit, Construction Expo, Healthcare Conference Ready to make your booth memorable? [Your Name] Event Specialist
Nurturing

Referral Request

Ask satisfied customers for referrals

Subject: Thank you! Quick favor to ask...
Hi [Name], I hope your team is loving their new [product type]! I wanted to thank you again for choosing Northwest Custom Apparel. Working with [Company Name] has been fantastic. Quick favor: If you know other businesses that could use quality custom apparel, I'd be grateful for an introduction. As a thank you, you'll receive: • 15% off your next order • Same discount for anyone you refer No pressure at all – just thought I'd ask! Thanks again for your business. [Your Name] P.S. Need more items? Your reorder has no setup fees!
Follow-Up

Sample Request Response

When leads request physical samples

Subject: Sample Options for [Company Name]
Hi [Name], I'd be happy to help you see and feel our quality! **Sample Options:** Option 1: Virtual Sample Kit • High-res photos of actual products • Fabric swatches mailed to you • Video walkthrough of options • Available immediately Option 2: Physical Sample (with deposit) • Actual garment with your logo • $75 deposit (applied to order) • 5-7 day turnaround • Yours to keep Option 3: Showroom Visit • See our full range in person • Touch and feel all options • Same-day mock-ups possible • By appointment Which option works best for you? [Your Name]
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