Sales & Office Procedures

Comprehensive office standards and operational responsibilities

Updated: October 31, 2025
Owner: Erik Mickelson
Company: Northwest Custom Apparel

1.0 Punctuality & Office Hours

1.1 Official Hours & Schedules

Customer-Facing Hours: Monday - Friday, 8:00 AM to 5:00 PM

Team Member Schedules:

Nika Lao 7:30 AM - 4:45 PM
(with one-hour lunch)
Taneisha Clark 8:00 AM - 5:00 PM
(with one-hour lunch)
Bradley Wright 8:00 AM - 5:00 PM
(with one-hour lunch)
Steve Deland 7:30 AM - 4:30 PM
(with one-hour lunch)

1.2 The "Ready to Work" Standard

Policy: "Ready to work" means you are at your workstation, your computer is on, you are logged in, and you are ready to work at your scheduled start time.

Vince Lombardi
"If you are not 15 minutes early, you are late."

We adopt the "Lombardi Time" mindset as a professional standard of preparedness.

(Vince Lombardi was a Hall of Fame NFL coach known for his high standards and belief in discipline and punctuality.)

1.3 Emergency Lateness/Absence Policy

  • If a true emergency prevents you from being on time, you must text or call Erik at least 30 minutes prior to your start time.
  • This is critical for planning office and customer coverage.

2.0 Customer Service & Presence

2.1 Phone Policy

  • The phone must be answered by the third ring. This is a shared team responsibility.
  • Coverage is mandatory. If you must step away from your desk (e.g., to the restroom or warehouse), you must inform another team member to ensure the phone is covered.

2.2 Showroom & Customer Greeting

  • All office doors must be kept open throughout the day.
  • Team members must be visible, approachable, and ready to greet any customer who walks into the showroom.
  • You must be actively listening for the front door opening and the office bell being rung by a customer.

2.3 Digital Communications (Go-To App)

  • The Go-To app must be kept on and visible at all times.
  • Team members are responsible for continuously checking and responding to customer text messages.

3.0 Sales & Account Management

3.1 Best Practice: Reaching Customers

Our data shows a clear pattern for effective communication:

  • Office/Main Lines: ~50% Answer Rate
  • Cell Phones: ~80% Answer Rate

Procedure: Prioritize calling a customer's cell phone first to get the quickest response, secure approvals, and keep orders moving.

3.2 Mockups & Payment

  • Nika and Taneisha are responsible for creating, sending, and managing their own virtual mockups and receiving customer payments.

3.3 Customer Relations

  • Nika and Taneisha are each responsible for sending 2-3 thank-you letters per week.
Thank You Card Template

Use this template for handwritten thank-you letters to build lasting customer relationships.

4.0 Daily Operational Responsibilities

Daily Opening (Nika)

7:30 AM
  • Open blinds
  • Turn on all computers
  • Turn on lights
  • Put on music (select workplace-appropriate playlist - seasonal is good)
  • Music Policy: No rap or heavy metal

Daily Closing (Taneisha)

5:00 PM
  • Close blinds
  • Power down all computers
  • Turn off music

Customer Pickups (Mikalah)

9:30 AM - 10:30 AM (Optimal calling time)
  • Handle the Customer Order Pickup Notification Process
  • Make pickup calls and update Shopworks logging

Shared Email (Taneisha)

  • Responsible for checking, processing, and responding to the sales@nwcustomapparel.com email inbox

Supply Management (Bradley)

  • Responsible for all office supply stocking (kitchen, bathrooms, and cleaning)
  • Use the official Costco Run Checklist below
Must-Haves (Restrooms)
  • Toilet Paper
  • Paper Towels
  • Hand Soap Refills
Must-Haves (Cleaning)
  • Fabuloso (The purple one)
  • Mop heads
  • Buckets
  • Clorox Wipes
  • Windex
  • Trash Bags
  • Batteries 🔋

Weekly Cleaning (Theavy)

  • Weekly cleaning of the showroom, kitchen, and bathrooms
Sample Product Mockup - Full Size

Professional Mockup Example

This is what a professional product mockup should look like. Notice the clean presentation, realistic product placement, and clear visibility of the design elements. Virtual mockups like this help customers visualize their final product before approving the order, reducing revision requests and increasing customer satisfaction.